Noor Matcha Cafe

A contemporary matcha café brand identity inspired by Tokyo and crafted for Dubai, bringing together Japanese matcha culture and modern Arabic aesthetics in a refined way. The project focused on building a cohesive visual system across typography, packaging, and café touchpoints, with a custom Arabic logotype at its core. From cups and carry bags to storefront and digital applications, the identity is designed to feel consistent, intentional, and adaptable.