Burger Shurger

BurgerShurger is a Melbourne-based burger spot bringing Indian street flavours into a familiar, global format. Built by young, enthusiastic food lovers, the brand blends the bold tastes of Delhi, Mumbai, Chennai, and beyond into handcrafted fusion burgers that feel exciting yet approachable. The identity reflects this mix of cultures. The logomark combines the letter B with a burger formed through negative space, creating a simple but memorable symbol that feels playful, clever, and versatile. Designed to work both as a full logo and a standalone icon, the brandmark captures BurgerShurger’s personality: bold, modern, and rooted in flavour experimentation.